How have business giants like Google, Toyota, Apple, Intel and Microsoft endured missteps and triumphed their markets? What allowed them to come out of crisis stronger than before? Professor Michael Cusumano spent a quarter of a century studying the world's most successful companies and identifying the sources of their "staying power".  During this webinar, based off his bestselling book, Professor Cusumano will identify six critical principles that have driven the success of today's foremost companies.

During this webinar participants will learn:

• A framework for thinking about competitive advantage more deeply
• How to use platform thinking to help in building strategic marketing and product development
• How to make your service more competitive

Presented By: Professor Michael Cusumano, MIT Sloan School of Management

Michael Cusumano is the Sloan Management Review Distinguished Professor of Management at MIT's Sloan School of Management, with a joint appointment in the MIT Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the computer software industry, as well as automobiles and consumer electronics. He teaches courses on The Software Business and Digital Platforms as well as Advanced Strategic Management.

Date: Wednesday March 13, 2013
Time: 2:30-3:30 p.m. EST

System Requirements:
PC-base attendees: Windows® 7, Vista, XP or 2003 Server
Macintosh®-based attendees: Mac OS® X 10.4.11 (Tiger®) or newer

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Tweet at @icicorg and use the hashtag #CEOSeries

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